President Emmerson Mnangagwa has launched the ‘Visit Zimbabwe Promotion Campaign,’ an initiative between Zimbabwe Cricket and the Zimbabwe Tourism Authority which aims to market the country as a premier tourist destination.
In his remarks, the president observed the importance of the tourism sector, agriculture, mining and the manufacturing sector, in the attainment of National Vision 2030 and growth of the economy. He said:
The strategy is anchored on Zimbabwe’s vision to be a premier international tourist destination based on the judicious and sustainable exploitation of our unique human and natural resources.
It further seeks to re-establish lost contacts with the local, regional and international tourism source markets. Today’s event is therefore informed by that strategic goal, riding on the partnership between the Zimbabwe national cricket teams and the ZTA. The Visit Zimbabwe Promotion Campaign will see a warm invitation being extended to the world to visit Zimbabwe.
He also said the campaign follows the recent launch of the National Tourism Recovery and Growth Strategy that seeks to create a US$5 billion tourism sector by 2025.
The president also challenged stakeholders in the tourism industry to maximise on the benefits of the campaign “by unveiling unique products which promote Zimbabwe’s wildlife, natural and cultural heritage.”
This comes as Zimbabwe is reopening its tourism resorts following the closure in March to stop the spread and transmission of the coronavirus pandemic.