Senzo Meyiwa’s brother, Sifiso Meyiwa, has expressed a desire to establish a relationship with Senzo’s daughter, Thingo Khumalo, whom he shares with singer Kelly Khumalo. However, Sifiso claims that Kelly has not been cooperative in facilitating this connection.
Sifiso discussed various aspects of Senzo’s ongoing murder trial during an interview with eNCA. He also touched on the family’s alleged lack of a relationship with Thingo, stating that they only met her when Senzo was still alive, as Kelly and Senzo had brought her home.
“We would love to see her and have a relationship with her,” Sifiso expressed. However, after Senzo’s tragic death, attempts to contact Kelly and the Khumalo family were reportedly met with unresponsiveness. Even Senzo’s sister, Nokuthula, allegedly tried to reach out to Kelly without success.
Sink or Swim: 5 E-Commerce Pain Points To Address for Success
Addressing E-commerce Pain Points: Enhancing the Customer Experience
Abandoned shopping carts are a nightmare for e-commerce sellers. While having a mobile website or online store is essential, delivering an exceptional online shopping experience is a complex endeavor.
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Successful e-commerce operators must continually identify and rectify sources of frustration that hinder the customer’s journey. To do so effectively, consider these five major pain points and ways to enhance the overall e-commerce experience:
1. Poor Shopping Experience
The shopping experience encompasses various aspects, such as website speed, design, image quality, content, information accessibility, and navigation. A gold-standard e-commerce store offers high-quality images, engaging content, robust search features, and comprehensive product information. It should reflect the unique aesthetic and brand identity of the offline store. Today, there are user-friendly tools and apps that enable a great online shopping experience without requiring programming or design skills.
2. Low User Engagement and Retention
Engaging customers from their initial visit is crucial. Guiding customers through the browsing-to-buying journey is similar to what shopkeepers do in physical stores. Valuable potential often lies with existing customers. To boost user engagement and retention:
- Reward loyal customers with online-only discount codes.
- Highlight new products and encourage user-generated content.
- Implement social media feeds and showcase customer reviews.
- Create a dynamic e-commerce store with a mix of familiar and fresh content.
3. Mobile Deficiency
Approximately two-thirds of online orders are made via mobile devices. Neglecting the mobile experience is no longer an option. Mobile apps lead to three times more conversions than mobile websites. To gain a competitive edge:
- Invest in a mobile app with excellent user experience (UX) and essential functionality.
- Implement features like live selling, social media integration, push notifications, and mobile-exclusive offers to enhance the mobile experience.
4. Inadequate Customer Service Access
E-commerce stores must maintain a human touch. Offer clear pricing, sizing information, and details related to shipping and returns. Facilitate customer-business interaction through:
- Active and responsive live chat support.
- Comprehensive product FAQs.
- An intuitive customer service menu.
- A service standard for timely customer responses.
5. Unfriendly Checkout Process
A complicated or inflexible checkout process is a major cart abandonment trigger. To optimize the checkout experience:
- Ensure transparent pricing without hidden taxes or fees.
- Provide multiple payment methods for customer convenience.
- Simplify the process for repeat purchases.
- Offer rewards and partner with trusted payment facilitators.
Final Thoughts: Social Media and Emerging Tech
In addition to addressing these pain points, a robust social media marketing strategy is essential to attract customers to your e-commerce store. Engage your audience with fresh social media content and ad campaigns that lead them to your online store. Consider influencer programs and live video across social media channels to capture your target audience’s interest.
Today’s customers expect personalized and interactive online experiences. They are interested in technologies like augmented reality (AR) and virtual reality (VR) to enhance their shopping journey. Meeting these expectations doesn’t require technical expertise; it demands a clear vision of your customer’s needs and the right tools to deliver an exceptional e-commerce experience.